Despite having so many ciders to choose from, it’s tough to find an authentic tasting cider among the sea of novel flavours. Pure in taste, Angry Orchard Crisp Apple Cider, and Peach Mango Cider are made with less sugar than leading competitors. The Not So Sweet brand platform we created last year, is a representation of Angry Orchard's attitude and beliefs; authentic cider should be the norm, not the exception. Not So Sweet is our rallying cry to flip the category on its head.
This year, our campaign builds upon the platform by physically bringing to life the angriest branding element, the apple tree.
