A+D Health

Richelle Colbear, VP Healthcare 
491 College St, Suite 300, Toronto, ON M6G 1A5 
O: 416‑589‑7425
richelle.colbear@arrivalsdepartures.com

Richelle COLBEAR

With 20 years of experience working with Rx brands, OTC brands, healthcare devices, healthcare retail and notforprofit organizations, Richelle’s passion for this industry is unmatched. She brings years of best practice and foundational experience as senior leader at Ogilvy Commonhealth, plus exceptional branding and creative excellence as Managing Director at john st. health, positioning her to take on the tough challenges of healthcare advertising today, all in an environment where she is hands‑on with each brand and client, day to day.

"'Ridiculously passionate' is the phrase that comes to mind when I think about Richelle Colbear and her contributions to our business. I’ve had the pleasure of partnering with Richelle over the last 4 years as we built a distinct consumer awareness program, while driving standout brand differentiation within an environment people often characterize as a sea of sameness. It was in these endeavours where I was particularly impressed with her originality of thought and considerate approach to our business. Richelle did and would provide remarkable counsel and stewardship to the strategic direction of your business, as she did with ours."

Christopher Van Dyk
Country Business Unit Head ‑ Vision Care
Alcon Canada Inc.
A Novartis Company

We see things DIFFERENTLY

At A+D Health, a division of Arrivals + Departures, we want to give people the opportunity to live a healthier life. This is why we have embarked on building a healthcare practice to tackle some of the toughest challenges in healthcare advertising today. From creating richer and more meaningful conversations between HCPs, patients and brands, to generating more impact and engagement throughout the OTC shopper journey. We stand to give brands purpose, meaning and heart.


Our collective EXPERIENCE

Our team has years of experience across numerous therapeutic categories, as well as expertise in PAAB, ASC and Health Canada negotiations. Some of our past and present clients include:

Therapeutic EXPERIENCE

Arthritis & pain
Cannabis
Cardiovascular
CNS
Dermatology
Diabetes
Health retail
Influenza
Oncology
Respiratory
Urology
Vaccines
Vision care
Vitamins & supplements
Women's health

Our interconnected CAPABILITIES

We have a diverse set of capabilities to serve our healthcare brands.

Strategic Planning

Brand building, strategy & positioning workshops, facilitation, key selling message development & research, channel planning

Creative & Design

Medical copy writing, core concept development, campaign execution (B2B, B2C, in‑store), packaging, French creative adaptation and translation

Digital

Strategy, user experience, technology, analytics, e‑selling tools, e‑detail aids, social media

DTC‑A & DTC‑I

Patient/consumer research, HCP & consumer/patient segmentation, shopper path to purchase & path to prescription

Studio

In‑house, full‑service studio