Despite having so many ciders to choose from, it’s tough to find an authentic tasting cider among the sea of novel flavours. Pure in taste, Angry Orchard Crisp Apple Cider is made with less sugar than leading competitors. The Not So Sweet brand platform we created is a representation of Angry Orchard's attitude and beliefs; and our rallying cry to flip the category on its head.
In this campaign we brought it to life by physically bringing to life our angriest branding element, the apple tree.
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