The work of medical laboratory professionals is crucial to the health of all Canadians, yet even despite the COVID-19 pandemic, their work goes largely unnoticed. We needed an idea that gives Canadians a closer look at the importance of lab professionals within our healthcare system. Together with The Canadian Society for Medical Laboratory Science (CSMLS) we created a bespoke lab coat featuring the names (in microscopic text) of the ~1.2 million lab tests carried out each day in labs across the country. The end result was an Indigo Lab Coat made to magnify these everyday heroes.
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