Media

At Arrivals + Departures Media, we understand that effective media strategy is the cornerstone of impactful advertising.

Our approach is designed to produce the best results efficiently. As a leading media buying agency, we recognize that your customers are unique individuals, and our team crafts strategic media plans to reach them with precision. Whether you're seeking a top-tier offline media or digital agency in Toronto or a trusted Halifax advertising agency, we offer a strategic and data-driven approach to finding your needle in the global haystack.

Our team are experts in their fields; we’re experienced, knowledgeable, and excited about every aspect of media—and your business.

Our team crafts data-driven plans to effectively reach your target audience and drive performance.

Clients

The A+D media experience

Solving the puzzles, finding your media path. Arrivals + Departures Media has been delivering effective media strategies since 2001.

Over that time we’ve seen the media landscape change dramatically. But what has stayed consistent is our commitment to our clients and our people.

A+D Media was founded with a vision to provide balance in a rapid-paced industry. Balance for our team so they can deliver their best work, and balance for our clients so they can effectively weigh information and ideas, and find the best course of action.

That balance extends into our practice—our Analysts are media neutral, exploring all platforms and channels for our clients, and recommending a balanced mix of risk, potential, and assured impact.

Today we stand apart as leaders in our industry, with a talented and seasoned team of experts who are committed to our clients. We invest budgets as though they were our own—with a strong plan supported by insight, data, and years of experience.

Meet our team

Our process

In today’s media world, the sky’s the limit.

As a full service media team we work expertly across all media channels, combining digital and offline media for first-in-class integrated media plans. A+D Media's strategic media planning approach ensures effective delivery towards campaign goals, taking into consideration audience behavior, budget constraints, and desired objectives specific to our client’s sector. To maximize client ROI, A+D Media employs a robust quality assurance process, ongoing optimization strategies, and performance analytics reporting.

Discover: Planning with a data-driven approach

In this phase, we'll engage with the client team and key stakeholders to learn about their business. Using industry research tools, we create detailed consumer profiles and uncover insights into media preferences and audience habits. Our aim is to find media solutions rooted in research and aligned with business goals. We will also audit existing media plans to understand past successes and challenges.

Define: Mapping the media course

We find the right path for your campaign based on our extensive experience in online and offline experience. Based on Discovery phase insights, we select the most effective media channels (e.g., dOOH, social, radio, connectedTV) that consider audience behavior, budget, and objectives. We negotiate with vendors to maximize value and collaborate with partners in an Integrated Agency Team model to align media with creative. We also believe it’s critical to define a measurement strategy focused on relevant KPIs for success.

Deploy: Execution, optimization, analytics & reporting

In this final phase, we launch campaigns with a thorough quality assurance process to ensure timely, accurate execution. Data-driven optimization, reporting, and analytics are key to success. We prioritize ongoing optimization to maximize budget and ROI, avoiding a "set it and forget it" approach. Clients also receive detailed performance reports and campaign analysis during this phase.