MS Bike I MS Walk

Going the Distance to Make a Difference

MS Bike and MS Walk are the largest national fundraising efforts for MSCanada, which offers support to people affected by or living withmultiple sclerosis. We were asked to evolve the visual identities of boththese events to be more cohesive with the MS Canada brand. Inspiredby the original MS logo, we developed a stencil wordmark that becamethe connective tissue across all event communications.