The hard seltzer category is rapidly growing in Canada, with the constant introduction of new brands and flavours. Despite the overwhelming number of options in this space, we discovered that most hard seltzers are either refreshing or full of flavour, but rarely both.
As a refreshing and flavourful hard seltzer, Truly knows flavour is more than how something tastes; it’s a way to express yourself and can inspire creativity. So, to re-introduce Truly to the mass market, we created music. We sampled biorhythmic sounds from the actual fruits in Truly’s flavours to produce original tracks in collaboration with Canadian artists. Each unique flavour and song can be heard on Truly’s For The Flavourful Spotify playlist.