Last summer, social conversation and coverage about the impact going back to work would have on pets spiked. 900,000 Canadians got a pet during the pandemic, most haven’t been left alone for extended periods of time and pet lovers were deeply concerned about how it would affect them, providing Pet Valu with an opportunity to lend a hand. Together, we launched a digital activation that provides helpful tips and product recommendations for alleviating pet stress and anxiety, including a DIY pet-calming product (the #PartOfMePillow) that transforms your old clothes into your pet’s favourite new toy because it smells like you.
