Drawing inspiration from the company's core mission, to put everyday Canadians on a path to a better financial future, we created an evolution of the Better Tomorrows brand platform and brought to life the different financial paths people take to show how easyfinancial can be there every step of the way.
easyfinancial’s new innovative Auto Loan product is literally turning the traditional car-buying process on its head with pre-approved financing. They’re taking the guessing out of car shopping for all Canadians. Now, buyers know in advance exactly how much they can spend at the dealership or private seller of their choice.
To create awareness for this new product, we partnered with easyfinancial by successfully building a fully functioning upside-down car. The easyfinancial Auto Tour mobilized over the Thanksgiving weekend visiting a number of key cities and communities across Ontario. The campaign also gave consumers the chance to win $20,000 towards the car of their dreams that ran from October 7th to the 31st.