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easyfinancial’s new innovative Auto Loan product is literally turning the traditional car-buying process on its head with pre-approved financing. They’re taking the guessing out of car shopping for all Canadians. Now, buyers know in advance exactly how much they can spend at the dealership or private seller of their choice.

To create awareness for this new product, we partnered with easyfinancial by successfully building a fully functioning upside-down car. ​​The easyfinancial Auto Tour mobilized over the Thanksgiving weekend visiting a number of key cities and communities across Ontario. The campaign also gave consumers the chance to win $20,000 towards the car of their dreams that ran from October 7th to the 31st.


For the over 7 million Canadians with non-prime credit, the future can feel full of uncertainty. The new easyfinancial campaign highlights that financial relief goes beyond getting a loan and is about the better tomorrow’s they want their customers to achieve.


Many Canadians aren’t prepared for a financial emergency or qualify for regular bank loans. We developed the Money that Matters campaign to highlight the reality of many hard-working Canadians: sometimes you simply need a helping hand.