TORONTO, ON – Fallsview Casino Resort is unveiling a new set of TV commercials for 2019, created by Arrivals + Departures advertising agency. With a rapidly changing competitive landscape, Fallsview wanted to remind Canadians that there's only one Fallsview experience. The campaign shows a number of scenarios where people are trying to recreate their favourite Fallsview moments. Needless to say, it doesn’t work out as they imagined. Leaving the viewers with the campaign tagline “There’s only one Fallsview”.
The campaign continues to push the humour that has become so well-known for the Fallsview brand.
“This year we wanted to highlight the fact that Fallsview is one of the premier entertainment destinations around,” says Jeff MacEachern, Chief Creative Officer at Arrivals + Departures.
“It’s an experience that you can’t get anywhere else. Each spot highlights a different experience from Fallsview, such as dining, hotel, gaming, and entertainment, proving that Fallsview can’t be replicated.”
“These days we’re dealing with more competition than ever before. We’re using this campaign to remind people that there’s really only one Fallsview and our experience is a cut above the others,” says Jennifer Ferguson, Director of Marketing Services, Fallsview Casino Resort. “These spots continue to use humour that really resonates with Canadians and lets us show off everything that makes Fallsview a special destination.”
The campaign will run throughout the year with 30-second commercials on TV and in Cinema, and 15-second versions for digital platforms. Two of the commercials are already on air and can be seen below, with the other two commercials to follow in the coming months.
About Fallsview Casino Resort
Overlooking the world-famous Horseshoe Falls, Fallsview Casino Resort is an award-winning resort that has been offering premier entertainment and superior guest service since 2004. Featuring a CAA Four-Diamond Hotel with 374 luxury rooms and suites, Fallsview Casino Resort houses large and impressive gaming floors with more than 3,000 slot machines and 130 gaming tables. Winner of the Wine Spectator’s Best of Award of Excellence and CAA’s Four-Diamond Award for its two signature restaurants, Ponte Vecchio and 21 Club Steak and Seafood, this vibrant resort property also features a full-service spa and fitness centre, a state-of-the-art 1,500-seat theatre, dozens of dining and shopping options and more than 30,000 square feet of meeting and convention space.
Fallsview Casino Resort and Casino Niagara have been recognized as a “Hamilton-Niagara Top Employer” for nine consecutive years. For more information, visit fallsviewcasinoresort.com, join us on Facebook, Twitter and Instagram @fallsviewcasino or call 1-888-325-5788.
About Arrivals + Departures
Arrivals + Departures is a creative agency with offices in Toronto and Halifax that helps brands navigate the changing world around them. A national, independently owned advertising agency, we harness the collective passion and perspective of our people to see the world differently for our clients’ brands. Established in 1997 as Extreme Group, we merged with Blammo Worldwide in 2016 and formed Arrivals + Departures working with leading Clients including Fallsview Casino Resort, SkipTheDishes, goeasy Ltd. and CAA South Central Ontario.
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