Agency Wins: Arrivals + Departures reels in Fisherman’s Friend

Fisherman’s Friend, a global provider of lozenges, has named Arrivals + Departures its AOR for the Canadian market.

Arrivals + Departures will work with the CPG to develop the brand’s strategic and creative platforms, and to deliver brand building omni-channel campaigns, as well as always-on social.

“We have a 159-year-old brand, known around the world and while it’s loved by so many, it’s misunderstood by non-users who perceive it to be too strong and are reluctant to try it”, says Voula Papadakos, marketing manager at Fisherman’s Friend. “Our fans know that’s just not the case, but non-users don’t so it’s time to change that.”

“Creatively, it’s got so much going for it with a rich history, really positive brand equity and some standout ownable assets,” says Mike Bevacqua, partner and president at Arrivals + Departures.

Bevacqua tells strategy that the shop is handling the new business with its existing staff complement, and to expect new work during the fall flu season.

READ MORE ABOUT IT
Strategy On Line (Direct Article Link)