Eastward Energy

Nothing can really be something

Eastward Energy needed an activation to address public confusion about hydrogen-enriched natural gas and its relevance to daily life. The goal was to boost media and public interest in Halifax's new blended option. The campaign features a "Box of Nothing" installation, social videos, and still imagery, all emphasizing the innovative, lower-emitting, and efficient nature of this energy solution for Nova Scotia's net-zero goals - proving that nothing can really be something.