AL Rewards

Say hello to AL Rewards.

How do you reward Atlantic Canadians for engaging with Atlantic Lottery's retail and digital lottery games? Launch a loyalty program called AL Rewards, of course! Our campaign encouraged adult lottery players to say hello and sign up for AL Rewards. To emphasize how it's all about the rewards, players who signed up received 5000 bonus points, which could be redeemed for Promo Cash to play online.