Is it possible to look good and do good at the same time? With responsibly made apparel from MPG Sport (MPG), it is. In an industry dominated by fast fashion and disposable clothing, MPG is committed to creating versatile, high-quality activewear and minimizing the environmental impact of each item as much as possible. We helped MPG launch its first national awareness campaign to tell their story in a fun, larger-than-life way. We positioned MPG as a challenger brand to show consumers they are “more than a label” and demonstrated how the small choices people make when choosing their clothing can make a big impact on the world.