TORONTO, ON – One of Ontario’s most iconic brands, Fallsview Casino Resort has just launched its latest television campaign. Building on the brand of humour that has become synonymous with Fallsview advertising, the campaign includes four 30-second TV spots that illustrate the distinctive lure of Fallsview. This year’s campaign widens the aperture to be even more inclusive.
The campaign continues to deliver its well-recognized humourous approach that is widely known and looked forward to year after year.
“It’s important for us to bring to life the many facets of Fallsview and the people that experience it. In fact, one of the new spots currently on air features four women anticipating an amazing girls weekend at the casino,” says Mike Bevacqua, President, Arrivals + Departures. “It’s another demonstration of the different ways people interact with the brand. We’ve always seen it as more than just a casino and we’re proud of the long standing and well recognized campaign that continues to surprise and delight our audience.”
“You may have heard about us from friends and family but there is only one way to experience the fun of Fallsview, you gotta go to know” says Jennifer Ferguson, Director of Marketing Services, Fallsview Casino Resort. “We’re proud of the long-running success we’ve had with our TV commercials. They are always amusing and very well received and this year’s campaign provides viewers with an insider’s perspective, highlighting property amenities and our unique customer experience.”
The campaign will run throughout the year on TV and online as well as cinema which has been added to the media mix this season.